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Old 02-09-2008, 08:25 AM
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Microsoft says "sorry" with free Valentine's Zune 80 players

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[drupal=64]Microsoft says "sorry" with free Valentine's Zune 80 players[/drupal]

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According to Ars Technica, Microsoft returned money to a customer who ordered a Zune for Valentine's Day and MS couldn't ship on time.
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Old 02-09-2008, 08:25 AM
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Old 02-09-2008, 10:31 AM
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Re: Microsoft says "sorry" with free Valentine's Zune 80 players

Hmm...on the other hand, it may have been a fantastic publicity move. Look at the news stories showing up about this event. I think people will be impressed with the customer service. Surely most customers will have enough sense to not expect free merchandise if it's a day late, but this item was highly advertised for a specific date, and if MS couldn't deliver, they sure made the customer feel all warm and fuzzy to get a freebie, even if it's late!
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Old 02-09-2008, 12:21 PM
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Re: Microsoft says "sorry" with free Valentine's Zune 80 players

The other side of the coin is that consumers are expecting companies to go beyond customer service and instead give things away.

What about this belief: "Gifts from people are well received and appreciated but a gift from a company is never expected."
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Old 02-09-2008, 01:23 PM
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Re: Microsoft says "sorry" with free Valentine's Zune 80 players

I don't think anyone was expecting a free Zune. That's why it's made such a huge splash. This whole thing is unprecedented generosity on the company's part, and it made jaws drop. I know I would never expect such a thing to happen again in my lifetime, but I imagine I would gratefully accept the gift and I'd be sure to write a lovely thank-you note, with the end result being that MS isn't hurt at all (they can afford a few donations) and has gained a truly loyal, thankful customer.
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