James Kendrick published on tech web a few pages on how Microsoft botched marketing the ultra mobile PC and why you might want to buy one anyway. James is correct that some of the UMPC Marketing from Microsoft is rather sparse. Intel has thousands of people working behind the scenes and yet they cannot light people’s imagination. My own interest was distracted by other pressing challenges. However, there is an important principle that seems to always be missed by the men in computing - selling computers is not about selling hardware. The disconnect is because tech enthusiasts buy computers based on the hardware specifications whereas the targeted audience for the UMPC is going to purchase based on the ideal of being able to have information with them at all times.
There is nothing worse than traveling somewhere far from your home or office and finding out you don’t have the information you need. This is where the new UMPC comes in handy. The systems are small, the operating system is compatible with your software, and the storage capacity allows the mobile user to keep the majority of their documents with them. The power behind the UMPCs on the market today are fine for quick work but the newer versions of the UMPCs will be even more powerful. Personally, the perfect combination for mobile users is going to be the UMPC, Windows Vista, and your data.
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