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Old 04-06-2004, 10:26 AM
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Top Prudential Real Estate Brokerage Chooses Criterion's REDTablet Mobile Office

SAN BRUNO, Calif.--(BUSINESS WIRE)--April 6, 2004--Criterion Corporation today announced that Prudential California Realty -- San Bruno, Prudential's most productive single-office real estate brokerage in North America, has selected Criterion's REDTablet(TM) Mobile Office for its 128 agents.


Criterion's REDTablet Mobile Office (http://www.redtablet.com) provides the tools real estate agents need to assist clients and manage real estate transactions entirely from the field. Armed with the award-winning Motion Computing Tablet PC, built-in wireless WAN card, portable printer and a digital camera, agents have anytime access to the Multiple Listing Service (MLS) and email via the Internet. They also can use the Tablet PC's digital pen to take handwritten notes during an open house, complete real estate contracts, snap a photo and print out a "Just Listed" flyer for a listing presentation, and maintain electronic files for each transaction. These features, and more, eliminate cumbersome paper files and frequent time-wasting trips back to the office.

"Criterion has put together a package of technology tools that is perfect for the real estate professional," said Larry Franzella, president of Prudential California Realty -- San Bruno, a member of The Prudential Real Estate Affiliates, Inc. "The REDTablet Solution is a very powerful tool that puts our agents ahead of the competition."

Prudential California Realty -- San Bruno serves consumers in San Francisco, San Mateo and Santa Clara counties, as well as the greater Bay Area. Last year, the company's agents closed 1,046 transactions and produced more than $484 million in sales volume.

Franzella says that keeping agents "out in front" by providing them with access to the latest technology tools was top of mind when his agent leadership council previewed Criterion's REDTablet Mobile Office.

So was the potential for even greater productivity. "The REDTablet Mobile Office pays for itself after one transaction," says Franzella. "The ability to access the MLS when you are 40 miles away from the office and pull up standard real estate forms on the Tablet PC screen, fill them out right there in the agent's and client's handwriting and then print them out on the portable printer is a tremendous advantage."

The REDTablet Mobile Office package endorsed by Prudential California Realty -- San Bruno includes a Motion Computing Tablet PC featuring a Mobile Intel Celeron(R) processor and Microsoft(R) Windows(R) Office XP Tablet PC Edition software, Sprint Sierra 550 Wireless WAN Card, HP deskjet printer, HP Photosmart digital camera, and Executive Portfolio Carrying Case. Agents may add a variety of optional features, including additional hard disk storage and RAM, DVD/CD-ROM External Drive, 12.1" XGA TFT LCD View Anywhere(TM) Display, Detachable Hardtop Keyboard and Cover, and "Flex Dock" Desktop Docking Station, among others.

About Prudential California Realty -- San Bruno

Prudential California Realty -- San Bruno is an independently owned and operated member of The Prudential Real Estate Affiliates, Inc., one of the leading real estate brokerage networks in North America with 1,540 offices and 43,000 sales associates located in 50 states and five Canadian provinces. Learn more at http://www.prudentialsfo.com.

About Criterion Corporation

Criterion Corporation (http://www.cc-re.com) is a privately held, Silicon Valley-based mobile hardware and software solutions innovator specializing in wireless enterprise application development for the real estate industry. For more information, or to order a REDTablet Tablet PC, visit http://www.redtablet.com or contact Criterion at 1-866-266-4241, weekdays from 8 a.m.-5 p.m., PST.
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Old 04-06-2004, 10:26 AM
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