HOLLYWOOD, Fla.--(BUSINESS WIRE)--March 3, 2004--Synergistix Data Solutions was named the winner of the Microsoft Healthcare Users Group (MS-HUG) 2004 award as the best enabling technology for the health care industry. Synergistix was selected for C.A.T.S. (Call Activity Tracking System), its automated sales tool for the pharmaceutical industry. The system allows pharmaceutical reps to better manage sales calls by receiving updated market intelligence about physicians, as well as the drugs they prescribe.


Selected from a diverse field of entrants, this award is a significant milestone for Synergistix. "When we started building this solution, we decided to focus on the health care industry," said Don Schenker, CEO of Synergistix Data Solutions. "We felt that highly specialized applications, based on Microsoft technology, would best serve our customers' needs. This award validates our approach," added Schenker.

"C.A.T.S. delivers territory and competitor data directly to portable field devices," continued Schenker. "It then allows the rep to document daily activity and relay the details back to sales managers via secure transmissions over the Internet or computer networks." Easy navigation and intuitive screen designs make C.A.T.S. a sales rep friendly system. The system works with almost any hardware and is supported on all Windows platforms, including Windows XP, Pocket PC, and Tablet PC.

Judges selected Synergistix after viewing their C.A.T.S. demonstration at the Microsoft booth during the HIMSS conference. "We are pleased to recognize the continued commitment of Synergistix to help pharmaceutical companies improve overall productivity by automating their operations with proven technology," said David Lubinski, managing director, Microsoft Healthcare and Life Sciences. "Using innovative tools like C.A.T.S., healthcare organizations are able to leverage the Microsoft platform to increase efficiency at the lowest total cost of ownership, ultimately improving the quality of patient care." More information can be found on MS-HUG's Web site at http://www.mshug.org/.

About Synergistix Data Solutions

Synergistix Data Solutions develops turnkey solutions that make pharmaceutical sales forces more effective. The company's proprietary hardware and software solution, C.A.T.S. (Call Activity Tracking System) provides sales managers and their sales force an easy-to-use sales automation and customer relationship management tool that seamlessly integrates back-office data, research and functionality with the in-field marketing efforts of drug company sales reps.

With C.A.T.S., sales reps can systematically approach their territories based on any number of criteria, ranging from prescription history of targeted physicians to competitive trends and market conditions. C.A.T.S. then captures and records all critical data right down to which drugs were presented during a sales call, as well as the digital signature of the physician receiving drug samples or inventories, all in compliance with the Prescription Drug Marketing Act (PDMA) of 1987. C.A.T.S. is based on the commonly applied business rules of the pharmaceutical industry, is simple to deploy and requires limited training and customization.

Synergistix, founded in 1997, is one of the fastest growing technology companies in the pharmaceutical sales force automation space. For more information on the company, C.A.T.S., or other Synergistix SFA tools, please contact: Don Schenker, Synergistix Data Solutions, 866.732.8665 (866.SFA.TOOL), sales@synergistixdata.com

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