On A Roll: Motion Computing Revs Advantaged Business Model to Take Lead in Slate Tablet PC Pricing; Company Also Lands 2004 MobileTrax Award for Best Tablet PC

AUSTIN, Texas--(BUSINESS WIRE)--Feb. 2, 2004--Citing the operating efficiencies of an advantaged business model, Motion Computing(R) today reduced prices to give its award-winning Motion M1300 Tablet PC line a list price advantage over all major slate tablet PC competitors.


Effective immediately, an M1300 Tablet PC bundle with Intel(R) Centrino(tm) mobile technology running at 1GHz, a 20GB hard drive and 256MB of memory is reduced from $1,999 to $1,899. A similarly configured M1300 Tablet PC based on an ultra low-voltage 800MHz Mobile Intel Celeron(R) processor is reduced from $1,699 to $1,599.

Unique Efficiencies

According to Motion CEO Scott Eckert, the industry-leading prices are the result of efficiencies unique to the company's agile, low-cost business model. Motion's international operations feature no inventory and low-capital, build-to-order manufacturing -- plus customers benefit from the quick pass-through of component cost reductions and first access to the latest technologies.

"We're seeing the results of an advantaged business model and we're pleased to turn our cost savings into price reductions for our customers," Eckert said. "Backed by third-party validation of our market share gains, profitable execution and product innovation awards, we intend to be a leader in the markets we serve."

Lowest List Prices

"These new list prices set an aggressive new price-performance standard for both high-end and value-oriented tablet PCs," said David Perkins, vice president of sales at Howard Computers, Laurel, Miss., a unit of the $500-million Howard Industries Inc. and a Motion value-added reseller selected for its capabilities in healthcare, government and other vertical industries. "With the lowest list pricing of any major competitor, Motion and its partners are positioned to open this market to more mobile workforces than ever."

Motion also announced that its lightweight, wireless-enabled M1300 Tablet PC has won a prestigious MobileTrax Mobility Award in the best tablet PC category. Bestowed on an annual basis by MobileTrax LLC, a leading Silicon Valley-based analyst firm, Mobility Awards recognize companies with the best mobile computing and wireless data communications products and services.

"The Motion M1300 was voted 2003's best tablet PC primarily for the combination of its elegant pure slate design and Motion's consistent leadership in integrating innovative features such as Centrino mobile technology and a bright 12.1-inch display," said J. Gerry Purdy, Ph.D., principal analyst at MobileTrax. "We commend Motion for being one of the bright new stars in the mobile industry."

About Motion Computing

Motion Computing -- an ultramobile computing and wireless communications leader in vertical markets such as healthcare, field force automation, government and education -- combines world-class innovation and industry experience. Motion's tablet PCs and related products enable people to use computers in new ways and places. Marketed directly through its Web site and an experienced international reseller network, each Motion product is built to customer specifications. The company's M1300 Tablet PCs and accessories are designed for users who need a combination of true mobility, power and versatility. For more information: http://www.motioncomputing.com/.

All product and company names herein may be trademarks of their registered owners.

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