REALTY WORLD Northern California and Criterion Corporation Announce Private Labeled Wireless Mobile Office Solution

REALTY WORLD(R) Northern California, Inc. has announced plans to implement an enterprise wireless mobile office solution that will provide its 1,100 agents in more than 400 real estate offices in Northern California and Northern Nevada the latest technology tools to boost productivity and client service.

The REALTY WORLD Wireless Office(TM) will be bundled as part of REALTY WORLD Northern California, Inc.'s standard offering to new franchisees effective immediately and also will be available to existing franchisees as an option.

The REALTY WORLD Wireless Office was developed by Criterion Corporation, a mobile hardware and software solutions innovator specializing in wireless enterprise applications for the real estate industry. The REALTY WORLD package features Criterion's REDTablet(TM) Mobile Office Solution, which consists of a Motion Computing M1400 Tablet PC with Intel(R) Centrino(TM) Mobile Technology, 512MB of RAM and a 40GB hard drive. The package also includes Microsoft(R) Windows(R) Office XP software, Sprint Sierra 550 Wireless WAN Card, HP deskjet mobile printer and an Executive Portfolio Carrying Case. Agents may select options, including additional hard disk storage and RAM, DVD/CD-ROM External Drive, 12.1" XGA TFT LCD View Anywhere(TM) Display, Detachable Hardtop Keyboard and Cover, "Flex Dock" Desktop Docking Station, and a digital camera.

"The REALTY WORLD Wireless Office provides everything our members need to be as productive, efficient, effective -- and mobile -- as possible," said Scott LeForce, president of REALTY WORLD Northern California, Inc. "The benefits to agents and their clients of having anytime access to the information and tools they need to be successful are tremendous. This initiative is further proof of our commitment to making our agents' lives better and improving the real estate experience for consumers who chose REALTY WORLD."

LeForce says the REALTY WORLD Wireless Office will encourage technology-savvy consumers to do business with REALTY WORLD members. "We plan to integrate the REALTY WORLD Wireless Office into our television advertising, direct mail and other consumer-focused campaigns," says LeForce. "We are convinced this offering will truly differentiate the REALTY WORLD brand among brokers, agents and, most important, consumers."

With the REALTY WORLD Wireless Office, agents and brokers also will have anytime wireless access to the MLS, as well as to the REALTY WORLD Northern California, Inc. corporate website and member services system, which offers REALTY WORLD members web mail, a message board, marketing tools, settlement services, connection to affiliated vendors and a custom-designed transaction management system that encompasses all corporate reporting, accounting, listings and sales for the entire organization.

REALTY WORLD Northern California, Inc. is a regional real estate franchisor that operates in Northern California and Northern Nevada. The company began franchising independent real estate brokers in 1985 and is one of California's largest real estate firms. In 2003, REALTY WORLD Northern California, Inc. generated $4.3 billion in real estate sales revenue, representing 13,084 transactions. For more information, call 1-800-460-2288 or visit REALTY WORLD on the web at www.realtyworldNCA.com.

Criterion Corporation (http://www.cc-re.com) is a privately held, Silicon Valley-based mobile hardware and software solutions innovator specializing in wireless enterprise application development for the real estate industry. For more information, or to order a REDTablet Tablet Suite, visit http://www.redtablet.com or contact Criterion at 1-866-266-4241, weekdays from 8 a.m.-5 p.m., PST.

Contacts

REALTY WORLD of Northern California, Inc.
Sherry Martinelli, 800-460-2288
or
For Criterion Corporation
Roger Cruzen, 612-718-2219

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