Tablet PC Branding

LPH · #1 (**permalink**) 06-12-2004, 11:47 AM

The new campaign uses striking statements complemented by nature motifs to draw the audience's attention. With provocative statements such as 'Flexibility is based on instinct, or a sense of responsibility' to showcase the convertible LIFEBOOK T tablet PC; 'Intelligent systems work without lead, but not without responsibility' to promote the SCENIC E green PC; or 'Mobility, instinct or responsibility?' to feature the STYLISTIC Tablet PCs, the company intends to promote what is near to the customer's heart: keeping their business running with a partner they can trust.

'Our new branding campaign is meant to speak to our customers on their terms,' added Bibi. 'It is also designed to promote the strong company image of being a responsible IT vendor. We continue with our customer promise: We make sure.'

Fujitsu Siemens Computers' new branding campaign hinges on its brand assurance: Responsibility

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