What do you do when the media and some bloggers misinterpret something you've said and the word spreads around something you didn't mean? You blog a response. That's what Jim Allchin has done quiet effectively with a recent media/blogger spat over what level of anti-virus protection Windows Vista users should expect to have.
This is an example of how companies can use blog. Get in the conversation. People do listen.


Incremental Blogger