Note: This blog has moved to http://www.lorenheiny.com
Robert Scoble is on the move again...to the new video venture, FastCompany.tv, which will launch March 3. This sounds like an ideal match for his talents. I particularly like his concept of involving the "viewer" as a participant.
"... most of the TV (either mainstream, like CNBC, or “new” like that from Revision3 or elsewhere) treats viewers as, well, viewers. The thing is that the new technology lets you PARTICIPATE with the people who are in front of the camera. You got a taste of this while I was walking around CES with a cell phone and you could ask questions WHILE I WAS FILMING LIVE. That really changes the equation a lot and that’ll be a key differentiator on FastCompany.tv."
I think he's onto something here. This is bound to be one of the most anticipated online video launches of the year--scratch that probably of the traditional broadcast medium and online venue combined. Can't wait to watch.
Note: This blog has moved to http://www.lorenheiny.com


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