Google has recently added a new section to their Google Maps, called MyMap. MyMap allows you to create your own maps! Using MyMap, you can mark places you visit often, add your own text and photos, publish your very own map to the web, and draw shapes to highlight different streets and roads. MyMap is a way to make Google Maps more user friendly.
The one downside I have found is that you have to log in to create your own map. Although this may not bug people who frequently use the web, it is a hassle for me to create an account on Google Maps when I rarely use Google Maps.
Also, as Pete Cashmore pointed out, this new portion of Google Maps "has instantly killed off at least a few hundred of those mashed-up tools" which people have created to work along side Google Maps.
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