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12-18-2007, 08:20 AM
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 Amazon Kindle: Changing Hands Holly Buchanan discovered Amazon's personalization feature. She points out that the ads for the Kindle change hands. Males see a man's hands holding the Kindle and females see female hands. What marketing features have you discovered are working for you? Should Amazon market on television? Should magazine ads be used? What about Amazon representatives attending CES 2008? Do representatives canvas college campuses? How about striking deals with bookstores? More...      |
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12-18-2007, 08:20 AM
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