Intel Announces Intel® Atom

Lora · #1 (**permalink**) 03-02-2008, 06:55 PM

A new blog entry has been added:

Intel Announces Intel® Atom

Quote:

Branding and branding messages are extremely important. Upon the announcement of the celeron, my thoughts were about celery and "a processor on a diet." With the release of the Atom family of processors, previously known by their code names Silverthorne and Diamondville, Intel has the branding correct. A small processor designed for Mobile PCs is what the industry has needed for about a year. Intel believes netbooks and nettops are also growing markets for the processors. OK. They didn't really think about those last two terms - but at least the idea of products becoming net-centric is correct.
According to the press release, "Up to 11 Intel Atom processor die -- the tiny slivers of silicon packed with 47 million transistors each -- would fit in an area the size of an American penny."

new microarchitecture designed specifically for small devices and low power
support for multiple threads for better performance and increased system responsiveness
45nm process with hi-k metal gate technology
thermal design power (TDP) specification in 0.6-2.5 watt range and scale to 1.8GHz speeds
Intel® Core™ 2 Duo instruction set compatibility

Scott Ferguson loves the branding, too, calling the branding scheme truly atomic. He states:

The two processors that make up the new Atom line are Silverthorne, which is designed for MIDs, and Diamondville, which the company plans to include in low-cost PCs such as its own Classmate PC and the Asus Eee PC.

Hopefully, this new branding does not cause new consumer confusion - which processor is the best to purchase inside of a Mobile PC?

LPH · #2 (**permalink**) 03-02-2008, 07:01 PM

I can't help but sing --- "The Atom Family! Snap. Snap."

I know. I know. It's the Adams Family - but still -

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