The title of this article may mislead you. I can't imagine trying to put together a successful marketing campaign that does not have flaws. In this case, school policies and segways.

""Segways are a really good marketing scheme, because people just get so amazed at the scooters and suddenly really want to talk with you," said Katie St. Ours, one of two marketing representatives in attendance yesterday.

St. Ours related how this tactic worked especially well at Temple University last week. "We gave out 2,000 copies of OneNote just like that, using the Segways," she said.

However, Penn students did not have a chance to see the Segways. University policy disallows corporate vendors from marketing their products on campus by these and similar guerrilla marketing tactics, according to Fran Walker, Penn's director of student life."

Microsoft hits snag in campus promo

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