I don't think anyone was expecting a free Zune. That's why it's made such a huge splash. This whole thing is unprecedented generosity on the company's part, and it made jaws drop. I know I would never expect such a thing to happen again in my lifetime, but I imagine I would gratefully accept the gift and I'd be sure to write a lovely thank-you note, with the end result being that MS isn't hurt at all (they can afford a few donations) and has gained a truly loyal, thankful customer.