Lora
makes some excellent points in her post regarding an
IT Week article.
This is a key paragraph to Lora's ideas:
The prospect of volume sales is always tempting to manufacturers. Do you want to have one sale of 1000 units or 1000 sales of 1 unit? Both take time. Both will have post-sales support. The RMA rates will be the same. Single unit sales can be rapid cash flow. But it's tempting to think that the one sale of 1000 units is the way to go. It seems "easier" and there is always that hope with sales people that where there is one potential sale of 1000 units that there are more just like that waiting out there.